Making Your Home Sell Faster With Psychology

By eSave Mortgage | February 29, 2008

When selling a home, understanding a little bit about home buyer psychology can help you move your home more quickly.

After all, what people perceive helps define how they act.

A recent article from RealEstateJournal.com listed techniques home sellers can use to attract more offers from buyers.

The tips included:

Number Play: $299,999 seems far less expensive than $300,000
Connotation: Precise numbers indicate value; Round numbers indicate prestige
Simpicity: If you drop the price, make the math easy for the buyer so the savings are obvious

Curiously absent from the piece, however, is the #1 home selling tip that every good real estate agent knows:

To sell your home quickly, price it right.

A “good buy” speaks for itself — no psychology required.

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